Gwen Stefani returns to the front of the stage as artistic director for a line of accessories. Collaboration with ShoeDazzle then implements…
At 44 and pregnant, Gwen Stefani mounted on the front of the stage but not as a singer but as artistic director accessories online. ShoeDazzle is to be to the honor of this collaboration. The footwear brand was created in 2009 with the participation of Kim Kardashian and autreshommes of wealthy business. But these are not just any shoes, the concept of the online store is to offer customers a choice of membership tailored to their tastes shoes.
Gwen Stefani has always been a diligent fashionista, she has also made more than a fashion collaboration. Among them include the OPI collection by Gwen Stefani. That’s not counting the L.AM.B label, the fashion brand created by American singer herself. Unfortunately, the prices are not so accessible, so work with ShoeDazzle brand becomes interesting. To WWD, Gwen Stefani admits “I just wanted to do something that is really beautiful and good, but we can afford. It was a challenge”
Gx collection, the name given to the ShoeDazzle fashion extension, is a compromise between the pop rock style of Gwen Stefani and affordable prices of brand shoes. Led by stylist Rachel Zoe, Gx collection is a mixture of its own look and that of Gwen Stefani. Among the most lookées moms, Gwen Stefani has not been afraid to give full body in this collaboration which should bring out some beautiful pieces including shoes and bags for Spring- Summer 2014. However, the work has not been easy for mom.
The singer says, still in WWD ” have a sketch and try to visualize the final product and rendering on the foot is not simple. I think it takes time to learn all this and here I am reached the stage where I think my opinion and my contribution worthwhile. I know a little more what I do. “The final collection will contain 24 pairs of shoes, and 7 bags at prices ranging from 69.95 to 110.95 dollars available from February 26 on ShoeDazzle. So all in the style of Gwen Stefani!
Photos Source By WWD / gx collection