Mango clothing company opens season with significant changes in terms of its strategy. Mango clothing Fast Fashion dawn of a new concept of dispensing with presentations and catalogs, to bring every 15 days new articles of Mango clothing in stores. Because of this revolution and numerous campaigns are not focused on a collection for the whole spring. Therefore appeared lookbook launched successive corporate sites.
Here are the main trends of company Mango: ethnic inspiration, minimalism 90s, metallic fabrics with rock spirit and romance spring. There are different trends that will mark the spring/summer 2017 Mango Company.
The new strategy Fast Fashion that Mango has presented it in February was accompanied by a media campaign presented by model Kendall Jenner. Top model of the moment was the most suitable person for this first campaign of collection of spring/summer 2017 fashion an option for inspiration tribal prints and air ethnic reasons.
The trend “Tribal Spirit” is the leather, suede or fabric loose. It is a collection for urban combat free spirit. Kendall Jenner appears in the company’s new campaign wearing a black leather dress with fringes, which quickly turned into one of the most popular models of the season.
Inspired by the African savannah, the collection opts for prints with outdoor tribal, ethnic accessories or long dresses as a spring trend. The color palette opts for natural shades such as brown, earth, sand, mustard, and camel.
Minimal Soft (90s minimalism)
In March the firm Mango presented trend for spring Soft Minimal. I have already seen 90s fashion is one of the main sources of inspiration for fashion companies this season and Mango did not want to be outdone. Specifically, this part of the collection has opted for minimalism that was fashionable 20 years ago, a return to fashion pure and natural.
In this new campaign model, Liu Wen took the place of Kendall Jenner as company image, a picture perfect transmission of minimalism and simplicity trend. Garments from fabrics fluids cut clean, pure lines and straight, kept one color in white or black, linen-type items with pieces oversize … a return to supermodels decade.
True Romance (romanticism spring)
Another trend is shown by this company for the spring season called True Romance. On this occasion, the company opts for style romantic and easy to say welcome summer. After campaigns in which protagonists were Kendall Jenner, Wen, and Karlie Kloss, Mango has chosen two models that image, Mathilde Brandi and Steffy Argelich.
In True Romance, Mango recovered one nine tendencies crucial season spring/summer white. It’s flattering color most romantic and beautiful weather, perfect to make the most of the summer afternoons and holidays. In this collection, we find garments of fine fabrics, comfortable and feminine like cotton, chiffon or loose materials in May. The company chooses a romantic selection of clothing that will Gai in stores in May.
The white color appears as the absolute protagonist of the proposal Mango in May. We can discover held or kept completely white combined with other neutral shades of denim fabric or another color clearer. The clothes in this collection are the dresses loose, maxi blouses, lingerie-type parts, which does not lack transparencies or flounces. Pure femininity, romantic option for a looser kept and suitable for summer.